Abbott Laboratories, a leading company in the pharmaceutical segment worldwide, chose us based on our capabilities and our way of proposing a solution to a problem faced by most brands at eCommerce level: how to streamline its operation and generate high-impact strategies and agile scalability, allowing them to be leaders in the region in just 12 months from the launch.
ABBOTT Laboratories selected us for our outstanding capabilities and our agility to propose solutions to a common challenge faced by most ecommerce brands.
Our Results
Cargill buscaba, desde el año 2021, un partner con quien poder escalar sus esfuerzos digitales, para expandir sus ventas online a través de sitios de eCommerce. Balloon Group, part of FastFoward.ai, fue elegido como el partner ideal para encarar el nuevo desafío de la inmersión de las marcas en la venta digital.
El proyecto implicaba el lanzamiento de cuatro tiendas de comercio electrónico, ocho aplicaciones (una en Android y una en IOs para cada país) y en la generación de tableros y dashboards para el seguimiento de toda la operativa web.
Los tiempos del proyecto eran desafiantes, ya que la meta de llevar todo esto a cabo en menos de seis meses era sumamente ambicioso.
In 2019, Abbott's nutritional line did not yet have ecommerce, but it did have a presence on an institutional website and through marketplaces and distributors.
Balloon Group, part of FastFoward.ai, was chosen as the ideal partner to face the new challenge of immersing brands in digital sales.
Part of the complexity of the project was to develop an ecommerce platform that was originally launched for a single country and limited brands but had to be able to be extended to all brands and countries in the region, giving also the possibility to integrate with multiple players and new functionalities.
Scalability was challenging, being able to add different currencies, warehouses, stocks, logistics and services generated additional complexity.
In 2019, Abbott's nutritional line did not yet have ecommerce, but it did have a presence on an institutional website and through marketplaces and distributors.
Balloon Group, part of FastFoward.ai, was chosen as the ideal partner to face the new challenge of immersing brands in digital sales.
Part of the complexity of the project was to develop an ecommerce platform that was originally launched for a single country and limited brands but had to be able to be extended to all brands and countries in the region, giving also the possibility to integrate with multiple players and new functionalities.
Scalability was challenging, being able to add different currencies, warehouses, stocks, logistics and services generated additional complexity.
Based on Adobe Commerce we developed an end-to-end ecommerce solution complemented by an ESB as middleware and customized solutions for specific needs.
After implementing 30 online stores in 8 countries, with an Uptime of 99%, more than 175,000 orders processed and sales exceeding $7,500,000, we can consider it a total success. First of all, the main objective of supporting and accompanying the brand in its foray into the world of online sales in different countries and with different brands was achieved. In addition, a high volume of transactions, orders and visits was successfully managed. Multiple tools were also created to strengthen the original platform, such as integrations, middleware, loyalty programs and subscriptions, among other things. On the other hand, we provide support in the maintenance of stores and their commercial management, accompanying the growth of each of the stores with backend management for optimal sales performance.
Next steps.
Facing the challenges that the future holds, we have several projects and strategic plans designed to sustain and enhance our growth.
Within these, stand out the creation of applications and PWA (Progressive Web Apps) for a more efficient experience in mobile versions, the expansion to new countries and regions, as well as the possibility of keeping commercial strategies up to date through the integration of innovative payment methods.
