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DATAHUB
03 — DATAHUB

Data reveals what intuition cannot see

Advanced Business Intelligence, applied Machine Learning, and Data Engineering for organizations that make decisions with surgical precision. We turn data into real, actionable competitive advantages.

94%
accuracy in predictive models
40%
average CAC reduction
Why
DATAHUB

90% of business data is never analyzed. At Balloon DataHub we transform that ocean of unexploited data into predictive models, strategic dashboards, and intelligence systems that operate in real time, giving your leadership team an information advantage that competitors don't have.

Capabilities
What we do
01
Business Intelligence
Strategic dashboards and executive reporting with real-time data.
02
Machine Learning
Predictive models for churn, demand, pricing, and advanced segmentation.
03
Data Scraping & Enrichment
Extraction and enrichment of market, competitive, and consumer data.
04
Data Engineering
Modern data architecture: scalable pipelines, data lakes, and warehouses.
05
Advanced Analytics
Cohort analysis, multi-channel attribution, and marketing mix models.
06
Executive Visualization
Transforming complex data into visual narratives for the C-suite.
Methodology
How we work
01
Data Audit
Mapping of all available data sources and information quality.
02
Architecture
Design of the data ecosystem: ingestion, storage, and processing.
03
Modeling
Development of analytical and predictive models calibrated to your business.
04
Activation
Production dashboards with alerts, automatic updates, and training.
Featured case study
case image
CPG / USA + LATAM
Real-time competitive intelligence engine for global CPG
The challenge

A CPG company with presence in 12 countries was making pricing and promo decisions with 3-month-old data.

The solution

We built a data scraping + ML system that monitors prices, share, and brand mentions in real time across all markets.

✦ 40% reduction in acquisition cost. Real-time decisions
40%
CAC reduction
12
monitored countries
RT
real-time data
FAQ
Frequently asked questions
Also at Balloon Group
Let's work with DATAHUB
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