PULSO
Data × Real Time
PULSO
PULSO is Balloon Group's competitive intelligence dashboard that monitors prices, market share, reputation, trends, and competitor moves in real time. Stop making decisions with last week's data.
500+
monitored data sources
4h
update frequency
10×
faster than manual analysis
Why
PULSO
PULSO
In markets that change hour by hour, the companies that win are those that react first. PULSO connects to 500+ simultaneous data sources — from marketplaces and social networks to specialized media and pricing databases — and processes millions of daily signals to deliver only what matters: actionable insights on your market, competition, and consumers.
Features
What it does
01
Price Monitor
Real-time tracking of own and competitor prices across all channels: retail, ecommerce, marketplace.
02
Digital Share of Voice
Measure your voice share in search engines, social networks, reviews, and media vs. all competition.
03
Smart Alerts
Get instant alerts when a competitor launches a product, drops prices, or runs a massive campaign.
04
Reviews Analysis
Real-time review and mention processing with NLP to detect perception trends and UGC.
05
Trend Radar
Detect search, consumption, and conversation trends before your competitors to anticipate the market.
06
Executive Reports
Automatic weekly and monthly reports ready to present to C-suite, with AI-generated narrative.
Use cases
Who is this product for?
✦CPG and FMCG with presence in multiple markets
✦Retailers competing against Amazon and marketplaces
✦Brands with dynamic pricing strategies
✦Trade marketing and category management teams
✦C-suite needing real-time market visibility
PULSO
product preview
FAQ
Frequently asked questions
Other Balloon products
Request demo
Let's see PULSO in action
Schedule a personalized demo with our team and discover how it can transform your operation.
30 min
demo session
100%
free, no commitment
24h
response time
Done!
We'll contact you within 24 hours to coordinate your PULSO demo.