The challenge
A premium beauty brand with distribution at Sephora, Ulta, and its own D2C spent $8M annually on digital media with an average ROAS of 1.8× and no ability to understand which channels generated real long-term value.
The solution
We reimplemented the attribution model to data-driven, built high-value audiences with first-party data signals, and redesigned the campaign architecture on Meta, Google, and TikTok with funnel-stage-specific creative content.