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DataHubCPG / USA + LATAM (12 countries) · 2024

Real-time competitive intelligence engine for global CPG

40%
reduction in acquisition cost
200+
sources monitored in real time
4h
data refresh frequency
The challenge

A mass consumer goods company with presence in 12 countries made pricing, promotion, and product launch decisions with data up to 3 months old. Competitors were reacting to the market 10× faster.

The solution

We built a real-time data scraping + processing system that monitors prices, digital shelf share, reviews, brand mentions, and competitor advertising across 200+ simultaneous sources. Data feeds executive dashboards updated every 4 hours.

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