The challenge
A retail chain with over 400 physical stores in 5 countries operated with fragmented digital systems, no unified customer view, and an ecommerce strategy generating less than 8% of total revenue.
The solution
We developed a 3-horizon digital transformation architecture: (1) Data unification and single customer platform, (2) Headless ecommerce platform with real-time omnichannel inventory, (3) AI personalization layer for 1:1 experiences.