2013
Founded
About · Since 2013
We help brands win the shelf where purchases are decided today.
We are a digital commerce and AI agency based in Mexico City, with a team of more than 50 specialists across 7 countries. Since 2013 we have worked with consumer brands and retailers in LATAM and the US on their stores, their marketplaces, their data and how artificial intelligence recommends them.
100+
projects
50+
Fortune 500 and Mid Market clients
50+
specialists in 7 countries
Our story
- 2013
Balloon is born as an eCommerce agency
We started by building online stores for brands taking their first steps in the digital channel.
- Stage 2
From one store to multi-country operations
We became certified VTEX and Adobe partners and went on to run dozens of stores across several countries for the same brand, with integrations, apps and dedicated teams.
- Stage 3
From running stores to deciding with data
Clients no longer needed more reports; they needed to know what to do. We built PULSO and DATA HUB to measure the digital shelf, competitors and sales, and added marketplaces and retail media.
- 2026
From the digital shelf to the AI shelf
Anthropic certifies us as a Claude Partner, we launch AI Shelf to measure how AI recommends brands, and we put AI agents to work every day on our clients’ data.
Today we are part of FastForward.ai: we measure the shelf, decide with data and execute with teams and agents.
What we believe
01
We measure first.
We don’t propose without evidence. Every recommendation comes with its data.
02
Data is useless if nobody acts.
That’s why we measure and we also operate.
03
AI does the repetitive work; people decide.
Our agents propose and our team approves.
How we’re organized
- 5 capabilities: StrategyHub, SolutionHub, DataHub, AIHub, CommerceHub.
- 4 proprietary products: CREO, PULSO, Ecommerce Copilot, Channel Connector.
- Specialized teams: research and insights, strategy, eCommerce development, data and BI, AI and agents, marketplaces and retail media, content and design.
- We are part of FastForward.ai. For clients and partners in the US, we contract through FastForward Inc.
Leadership
And a team of more than 50 specialists in Mexico, the United States, Colombia, Argentina, Venezuela, Chile and Spain.
Certified partners
- Anthropic (Claude Partner)
- AWS
- Adobe
- VTEX
- Mercado Libre
- Walmart
Where we are
- Headquarters: Mexico City
- Team in 7 countries: Mexico · United States · Colombia · Argentina · Venezuela · Chile · Spain
- Clients in: Mexico, Central America, Colombia, Peru, Chile, Argentina and the US.