01
Unauthorized seller
Someone who isn’t your official store or distributor is selling your product.
Brand Protection · Marketplaces
Do you know who is selling your brand, at what price and with what product?
We audit Mercado Libre, Amazon, Walmart, Liverpool, Coppel, TikTok Shop and delivery apps to find unauthorized sellers, below-MSRP pricing, gray market and suspected counterfeit product. With dated evidence and a remediation plan for each platform.
The 6 risks we find
02
Below-MSRP pricing
It drags down pricing across the channel and creates conflict with your retailers.
03
Gray market
Product imported from another country, with different labeling or no local registration.
04
Suspected counterfeit
Packaging, lots or photos that don’t match the original.
05
Hijacked listing
Photos, titles or details on your listing changed by a third party.
06
Buy Box held by third parties
Another seller takes the sale on your listing.
How we work
- 01
Scope
Your priority SKUs and the marketplaces where they sell.
- 02
Sweep
We search the way shoppers do: by brand, by SKU and by category.
- 03
Classification
Every seller is tagged as official, authorized, retailer or unauthorized, against your distributor list.
- 04
Evidence
Dated screenshots, links and, in serious cases, test purchases.
- 05
Remediation
A plan per platform: reports to brand protection programs, commercial actions with distributors and a minimum price policy.
What you get
| Deliverable | Detail |
|---|---|
| Risk scorecard | Risk level by SKU, marketplace and issue type |
| Seller database | Every seller with classification, price, rating and evidence |
| Documented cases | Files ready for brand protection programs and your legal team |
| Remediation plan | What to do on each platform and with each distributor |
| Monthly monitoring (optional) | New sellers, out-of-range prices and Buy Box, with alerts |
Why it also protects your AI Shelf
AI reads your listings and your reviews.
If your listing has been altered or is full of reviews about questionable product, the assistant repeats it. And if a third party holds the Buy Box, the purchase link AI gives can send your shopper to that third party.
FAQ
Is it illegal for someone to resell my genuine product?
In general, reselling genuine product that was acquired legitimately is not illegal. Counterfeiting and misuse of the brand are. That’s why we combine marketplace protection programs with commercial policy and monitoring. Legal decisions are made by your legal team.
Do you file the complaints?
We prepare the evidence file and manage it with you in each marketplace’s brand protection program. That requires an active trademark registration.
How often should we audit?
A full audit once a year and monthly monitoring of priority SKUs; weekly during peak seasons.
Do you claim a product is fake?
No. We document signals and flag the product as "suspected counterfeit" until there is a formal determination.