Your digital shelf changes every hour. We measure it every day.
Content, price, availability, Buy Box, reviews and Share of Shelf for your brand and your competitors at every retailer and marketplace. With alerts when something moves and a plan to fix it.
When digital sales drop, it’s rarely the ads.
It’s a SKU out of stock since Saturday, a competitor that cut its price 12%, a seller that took the Buy Box, or a listing with half its attributes empty. If you find out from the monthly sales report, you’ve already lost weeks.
The 8 metrics we track
| Metric | What it answers | Frequency |
|---|---|---|
| Organic Share of Shelf | How much of your category’s search results you own | Weekly |
| Paid Share of Shelf | How much sponsored space you and your competitors hold | Weekly |
| Content Score | How complete and accurate your listings are | Weekly |
| Price and compliance | Actual price vs. your MSRP and vs. competitors | Daily |
| Availability | Which priority SKUs are in stock and shippable | Daily |
| Buy Box | Who wins the sale on your listings | Daily |
| Reviews | Rating, volume and complaint themes | Weekly |
| AI Shelf | Whether AI recommends you and where it sends shoppers to buy | Monthly |
Where we measure
- Mercado Libre, Amazon, Walmart, Liverpool, Coppel, Soriana, Chedraui, HEB, pharmacies, delivery apps and each brand’s own store.
- Mexico, Colombia, Peru, Chile, Central America and the US.
The list adapts to the channels where each brand sells.
How it works
- 01
Scope
We define priority SKUs, retailers, category searches and 3 to 5 competitors.
- 02
Capture
PULSO, our market intelligence platform, captures prices, stock, rankings, content and reviews at every retailer.
- 03
Alerts and dashboard
Daily alerts (stock, price, Buy Box) go straight to the owner. The weekly dashboard shows trends.
- 04
Action
Every month we review the plan with you: which listings to fix, what to negotiate with each retailer and where to invest in retail media.
Deliverables
| Deliverable | Detail |
|---|---|
| Digital Shelf dashboard | The 8 metrics by retailer, SKU and competitor |
| Daily alerts | Stock, out-of-range price and lost Buy Box |
| Monthly report | Trends, findings and the month’s plan |
| Digital Shelf Review | Quarterly executive review for leadership |
FAQ
How is this different from monitoring tools?
A tool gives you the data. We give you the data, the read and the action, and our eCommerce and marketplace teams can run it for you.
Do you need access to my retailer portals?
Not to start: we work with public information. If you share sell-out data or portal access, we cross the shelf with your real sales in DATA HUB.
How often is the data updated?
Price, stock and Buy Box, several times a day. Share of Shelf, content and reviews, every week.
Do you cover peak events like Hot Sale and Buen Fin?
Yes, with daily tracking and an event scorecard before, during and after.